Time To Sell?

Let's face it every home has a unique story behind it and that story is the one that will help the new buyer fall in love with that home.  When it comes to selling your home there are numerous people and sites that could help tell that story, but our proven systems and strategies at Lauer Realty Group tell a fantastic story that have helped hundreds of home sellers each year get top dollar in a timely manner.  We know that this is perhaps your largest investment and appreciate that you need the best to take care of it.  It's quite simple...Listen, Learn and Implement. 


We consistently sell over 300 homes annually and with 9 full time agents on staff to help, our collaboration and cooperation within the company is what helps each client.


We schedule an initial consultation to meet with you and to hear your story. 

  • Why are you moving?
  • What do you love most about your home?
  • What's the next step for you?
  • Design the best strategy to help sell your home. Discuss timing, any updates necessary and what puts your home in the best position.
  • Go over our step by step process for listing your home so there are no questions or unresolved issues.


No one knows your home better than you.  From small nuances to major upgrades, we want to hear about all of it!

  • What major updates have been made to the home over the last 5 years?
  • Do you have any major issues with mechanical or structural elements in the home?
  • Are there quirks to your home that only you know about?


As a company we have used the following marketing strategies below to contribute to our client's success. We have proven systems and strategies like no other companies in the Madison area to help you get top dollar in any market in a timely and efficient manner. We have hires a Professional Photography Company as well as a local Public Relations firm to handle our advertising and social media platforms. Our goal is to make sure your home is everywhere the consumer is. It is a Prep, Plan and Prepare style that gives us that cutting edge. Along with the sign in your yard we touch base with Realtors that have sold homes in the area as well as our database of Buyers.

  • Professional Photography

With over 90% of the general public using the internet and sites like Zillow, Trulia and Redfin syndicating your home we use professionals to capture your home.

  • 3D and Virtual Reality

Not all Buyers are in town and because of this we use 3D and Virtual Reality technology to represent the most accurate depiction of all the rooms.


  • Social Media

Social Media is something that almost everyone is on each and every day. Whether it's on a commercial break during their favorite TV show or just killing time, it is a force and we have professionals on board to help!

Instagram & Facebook

  • Database

With 9 full time agents on staff we have internet leads that come in daily. We meet weekly on Monday mornings to go over any new listings coming up to              see how we can pair your home with a Buyer that is currently in our database.


Word of mouth from past clients as well as our client testimonials are the reason we have been so successful. 

 See what our clients are saying!

Answers To Your Burning Questions

Meet Our Exceptional Realtors

Feel free to “look over our shoulders” and use our cheat sheets. When you’re ready, let us tutor you in the art of real estate. We’ll guide you through and tailor the experience specifically to your wants and needs.

Meet The Team!